PPC Kahuna – Linkbuilding With My Mini-Net

One thing I’m really liking about the PPC Kahuna course so far, is the emphasis on SEO side of things. As a newbie to PPC, I really hadn’t realized how important this part was, and I think it’s been a big reason why I’ve failed in all of my previous attempts. I had always been trying to put up a simple landing page without including other content, and Adwords was continually giving me poor quality scores. Now I know better. =)

The reason I bring this up, is because the past few days lessons are focused on building my own Mini-Net, which is basically a set of different sites that link back to my pre-sell page. Although I was already aware of the basic technique, Jason really shows how to take this Mini-Net technique to the next level. The first step, is to create accounts and add content to Web 2.0 sites like Squidoo, Hubpages, Weebly, etc. Each site would include a link back to my pre-sales page. Most of these sites have high authority so links from them will help quite a bit. There are a bunch of these types of Web 2.0 sites listed in the resources so I can expand my net as big as I want. I started off by posting the 5 shorter articles I had just written to five of these sites. It took me about an hour to complete the whole process and get all my content published.

Where things get really interesting is how Jason expands his net. The second step is to take advantage of RSS aggregators. From each of my Web 2.0 properties, I can grab their RSS feed from the page and combine all the feeds together with a RSS aggregator. The RSS aggregator will then publish this combined feed as its own public page. There are several of these free services list in the notes to submit to, and this results in an extra layer of links back to my product page, and the Web 2.0 properties themselves. Doing this helps raise the authority of the Web 2.0 sites, and subsequently increases the link juice back to my page.

Finally, the last step is to take advantage of article marketing. By submitting even articles to popular article directories like EzineArticles, you can use the links in your articles to point to both your presell page, and your Web 2.0 sites, further increasing their authority. By repeating this process for all the keywords I singled out in the previous lesson, I should have my site ranking high in the SERPS for all my important keywords.

This is a totally impressive strategy, but I think this is probably where most people are going to fail. I have a feeling, that most internet marketers are lazy, and few will take the time to implement this. I am currently finished with the Web 2.0 part of the strategy, so my goal is to complete submitting my feeds and articles over the next few days. I took a sneak peak at what’s ahead, and I think I will be ready to launch my PPC Campaign soon. Can’t wait!