PPC Kahuna Day 3 – Content

The first part of day 3, is all about getting my site setup. That means picking a domain name, getting hosting, and setting up a wordpress blog. Honestly, this is mostly basic stuff for me, although there was a neat trick for finding a good domain name which I just used myself. It actually works quite well. The first video wasn’t that interesting to me, so basically just skimmed through most of it. I already use Hostgator as my host and I just setup a WordPress blog on my new domain.

The second part of day 3 is putting some actual content onto your site. The goal here, is to get a pre-sale page done for my product, 5 longer articles to submit to article directories, and 5 shorter ones to submit to web 2.0 sites. I am not the fastest writer in the world, so I think this is going to take me a few days to complete. I was thinking about whether or not to outsource writing to someone else, but I think I will try and write all the content myself for this project. I’ve had mix results when hiring writers from Elance before, and I figure doing it myself will help me stay disciplined.

The pre-sell page is all about getting people in the mood to buy your product, and for that we need to solve their problem. I like how the second video spends quite a bit of time in this area, and Jason shows exactly how to do this. I basically spent a a couple of hours doing research myself and jotting down notes I can use for my own page.

Now I’m off to write my content. I will probably be back in a few days with my next update.