PPC Kahuna Day 2 – Keyword Filtering

Now that I have this huge list of keywords, I am ready to start with Day 2 of PPC Kahuna. In today’s lesson, Jason introduces two desktop tools, Keyword Corral and the software that this course is named after, PPC Kahuna. After watching today’s video, I am now able to figure out what these two tools do.

Keyword Corral is a software program that works with the data exported from the Google Traffic Estimator tool that is part of Google Adwords. As its name implies, running my keyword list through Google Traffic Estimator will show me how much traffic each of my keywords will potentially receive. To use Keyword Corral, all I need to do is import in the Google Traffic Estimator data for my keywords. Keyword Corral has a several filtering options, including the ability to filter by clicks per day, etc. After doing this on my keyword list, my list now contains only keywords that receive traffic.

Keyword Corral

With this new keyword list, I can then import it into PPC Kahuna. The PPC Kahuna software is supposed to be an ad spying tool. It works by scanning each keyword in a project, and finding how many advertisers are bidding for that keyword. I guess it works on the premise that if an advertiser is consistently showing up for a keyword, then they must be making money off of it. Otherwise, why would they spend the money? This logic seems to make sense to me.

The PPC Kahuna tool is a little intimidating when you first open it up, as it has a bunch of small unlabeled icons in the toolbar. That’s what makes these step by step videos that Jason is doing so valuable, as you can see exactly what he’s doing. Plus, I can pause it if I miss something. Anyway, this part takes some time, as it takes quite awhile for PPC Kahuna to find all the advertisers for my large list of keywords. I also setup the scheduler in the software to run once a day, and I am supposed to let it run for at least a week to get accurate data.

The PPC Kahuna Ad Spy Tool

The last part of the lesson is to input our keywords back into Keyword Corral and filter out the low traffic and high competition keywords. With this smaller list, I can then go through and pick out a small subset of relevant keywords to the product I am promoting. It looks like we will be doing some SEO coming up, so these keywords will be used for that.

I am quite impressed with the tools so far. They seem quite powerful and I’m now starting to understand how to use them properly. Looks like I’m all set for Day 3.