PPC Kahuna Day 1 – Getting Started

Day 1 of the PPC Kahuna 14 day challenge is broken down into two parts, finding a niche and keyword research. There are a couple of videos, each running a little more than 15 minutes. After jumping into the videos I’ve found out that the 14 Day Challenge is going to be a case study where Jason is going to show us how to promote a particular Clickbank product, from beginning to end. The product he’s using is called Earth4Energy which I guess is a hot selling Clickbank product.

In the first video, Jason gives an introduction to Clickbank, and shows us what criteria we should use to pick a good product to promote. I liked how he broke down attributes he looked for in a landing page, especially his “5 second rule” for determining whether the landing page was good or not.

Choosing A Clickbank Product

This part was simple enough for me to implement. I already had a Clickbank account, so I spent about 30 minutes looking at the various products in the Clickbank marketplace. I didn’t want to do the same product as Jason was doing and I wanted to make sure it was something I would be interested in spending my time promoting. I finally settled on a product from the Computing & Internet category which met all of the required criteria.

The second video on keyword research was quite eye opening. The way Jason goes about gathering keywords for his niche is completely thorough. Keyword research is definitely a time consuming process, but I was quite impressed with how organized he is as he’s gathering information from a variety of sources. The video also introduces two of the web tools that are on the PPC Kahuna site.

The first is the Keyword Manipulator Tool. Basically this tool allows you to paste in your keyword list, and perform actions like removing duplicate keywords, sorting and removing extra spaces and illegal characters from your list. It also has the ability to filter out certain keywords, perform find and replace, and a bunch of other list manipulations. Definitely looks to be quite useful.

Keyword Manipulator Tool

The second tool is the Keyphrase Multiplier. It looks kind of simple but it allows you to enter in different phrases, and the tool for example will combine a phrase from the first box with every phrase from the 2nd and 3rd box. This seems to be a very powerful way to generate a lot of keywords from a smaller list.

Anyway, the keyword research part took me quite awhile to do for my own product. There are quite a few steps involved, including using tools from several sites, but in the end, I was able to come up with a list of about 2000 keywords.

I also wanted to mention that I really like the supplemental PDFs. For Day 1, they include a checklist of the steps to follow, plus a couple of easy to follow flow-charts. Its a very handy reference to use after watching the videos.