Entries Tagged '14 day challenge' ↓

The first part of day 3, is all about getting my site setup. That means picking a domain name, getting hosting, and setting up a wordpress blog. Honestly, this is mostly basic stuff for me, although there was a neat trick for finding a good domain name which I just used myself. It actually works quite well. The first video wasn’t that interesting to me, so basically just skimmed through most of it. I already use Hostgator as my host and I just setup a WordPress blog on my new domain.

The second part of day 3 is putting some actual content onto your site. The goal here, is to get a pre-sale page done for my product, 5 longer articles to submit to article directories, and 5 shorter ones to submit to web 2.0 sites. I am not the fastest writer in the world, so I think this is going to take me a few days to complete. I was thinking about whether or not to outsource writing to someone else, but I think I will try and write all the content myself for this project. I’ve had mix results when hiring writers from Elance before, and I figure doing it myself will help me stay disciplined.

The pre-sell page is all about getting people in the mood to buy your product, and for that we need to solve their problem. I like how the second video spends quite a bit of time in this area, and Jason shows exactly how to do this. I basically spent a a couple of hours doing research myself and jotting down notes I can use for my own page.

Now I’m off to write my content. I will probably be back in a few days with my next update.

Now that I have this huge list of keywords, I am ready to start with Day 2 of PPC Kahuna. In today’s lesson, Jason introduces two desktop tools, Keyword Corral and the software that this course is named after, PPC Kahuna. After watching today’s video, I am now able to figure out what these two tools do.

Keyword Corral is a software program that works with the data exported from the Google Traffic Estimator tool that is part of Google Adwords. As its name implies, running my keyword list through Google Traffic Estimator will show me how much traffic each of my keywords will potentially receive. To use Keyword Corral, all I need to do is import in the Google Traffic Estimator data for my keywords. Keyword Corral has a several filtering options, including the ability to filter by clicks per day, etc. After doing this on my keyword list, my list now contains only keywords that receive traffic.

Keyword Corral

With this new keyword list, I can then import it into PPC Kahuna. The PPC Kahuna software is supposed to be an ad spying tool. It works by scanning each keyword in a project, and finding how many advertisers are bidding for that keyword. I guess it works on the premise that if an advertiser is consistently showing up for a keyword, then they must be making money off of it. Otherwise, why would they spend the money? This logic seems to make sense to me.

The PPC Kahuna tool is a little intimidating when you first open it up, as it has a bunch of small unlabeled icons in the toolbar. That’s what makes these step by step videos that Jason is doing so valuable, as you can see exactly what he’s doing. Plus, I can pause it if I miss something. Anyway, this part takes some time, as it takes quite awhile for PPC Kahuna to find all the advertisers for my large list of keywords. I also setup the scheduler in the software to run once a day, and I am supposed to let it run for at least a week to get accurate data.

The PPC Kahuna Ad Spy Tool

The last part of the lesson is to input our keywords back into Keyword Corral and filter out the low traffic and high competition keywords. With this smaller list, I can then go through and pick out a small subset of relevant keywords to the product I am promoting. It looks like we will be doing some SEO coming up, so these keywords will be used for that.

I am quite impressed with the tools so far. They seem quite powerful and I’m now starting to understand how to use them properly. Looks like I’m all set for Day 3.

Day 1 of the PPC Kahuna 14 day challenge is broken down into two parts, finding a niche and keyword research. There are a couple of videos, each running a little more than 15 minutes. After jumping into the videos I’ve found out that the 14 Day Challenge is going to be a case study where Jason is going to show us how to promote a particular Clickbank product, from beginning to end. The product he’s using is called Earth4Energy which I guess is a hot selling Clickbank product.

In the first video, Jason gives an introduction to Clickbank, and shows us what criteria we should use to pick a good product to promote. I liked how he broke down attributes he looked for in a landing page, especially his “5 second rule” for determining whether the landing page was good or not.

Choosing A Clickbank Product

This part was simple enough for me to implement. I already had a Clickbank account, so I spent about 30 minutes looking at the various products in the Clickbank marketplace. I didn’t want to do the same product as Jason was doing and I wanted to make sure it was something I would be interested in spending my time promoting. I finally settled on a product from the Computing & Internet category which met all of the required criteria.

The second video on keyword research was quite eye opening. The way Jason goes about gathering keywords for his niche is completely thorough. Keyword research is definitely a time consuming process, but I was quite impressed with how organized he is as he’s gathering information from a variety of sources. The video also introduces two of the web tools that are on the PPC Kahuna site.

The first is the Keyword Manipulator Tool. Basically this tool allows you to paste in your keyword list, and perform actions like removing duplicate keywords, sorting and removing extra spaces and illegal characters from your list. It also has the ability to filter out certain keywords, perform find and replace, and a bunch of other list manipulations. Definitely looks to be quite useful.

Keyword Manipulator Tool

The second tool is the Keyphrase Multiplier. It looks kind of simple but it allows you to enter in different phrases, and the tool for example will combine a phrase from the first box with every phrase from the 2nd and 3rd box. This seems to be a very powerful way to generate a lot of keywords from a smaller list.

Anyway, the keyword research part took me quite awhile to do for my own product. There are quite a few steps involved, including using tools from several sites, but in the end, I was able to come up with a list of about 2000 keywords.

I also wanted to mention that I really like the supplemental PDFs. For Day 1, they include a checklist of the steps to follow, plus a couple of easy to follow flow-charts. Its a very handy reference to use after watching the videos.