My Clickbank Earnings

Sorry I haven’t posted for awhile. I launched my PPC campaign about a month ago and I wanted to run my campaign for awhile to get some worthwhile results to show. I’ve been running my campaign for a month now and here are my Clickbank results. As you can see, the product I am promoting is giving me about $66 per sale. The first week was great, as I made my first 3 sales. I’m not sure what happened on the second week, but I seem to be averaging 2 to 3 sales per week for the past two weeks. Overall for my first campaign, I’ve made $691.80 in revenue and spent $309.10 on Google Adwords. That’s 123% return on my money, not bad! I can’t wait to get my first check.

I’ve followed most of the PPC bidding and campaign optimization strategies from the last few lessons of the PPC Kahuna 14 Day Challenge. Over the course of the month, I’ve been testing and getting rid of my keywords, and my keyword list has been whittled down to just three keywords that are actually making me money. I also set up a permanent landing page instead of my iFrame one after the first two days, and I have been split testing a couple of different landing page styles to see which converts the best.

I think where I have the most room to grow for my site is on the SEO side of things. When I first got indexed in Google after the first week, I found my site on the 4th page of the results. I checked back two weeks later, and I saw my site at bottom of the 2nd page. Just this morning, I checked again and saw my site on the top of the 2nd page. Checking my Google Analytics stats, I am only getting a smattering of visitors from Google, but I think once I reach the first page, I should start seeing more traffic. My plan is to submit a few articles I just wrote up to the article directories and create accounts and add content to a couple of other Web 2.0 sites. Hopefully that will give me the boost to get into page one. Plus, as my domain ages, I should also get more authority. Once that happens, I think I will be able to add a couple more sales a week of my product.

All in all, I’m quite excited by what I have learned so far in the PPC Kahuna 14 Day Challenge. It is quite exciting to finally have launched my first profitable PPC campaign. My next step I think, is to take what I learned and replicate my success for another niche. This time, I think I am going to use the product from the PPC Kahuna Affiliate Blueprint series. I took a look at this month’s blueprint, and it contains almost all the research necessary to do well with that niche. Of course, I will be competing with other PPC Kahuna members, but I am up for the challenge. =)

I hope you got something out of my review of the PPC Kahuna 14 Day Challenge. It’s just my own personal experience, but I think if you are willing to put in the effort, you will be able to have success too. If you are thinking of joining PPC Kahuna, I would appreciate it if you would join through my affiliate link. The more the PPC Kahuna community grows, the more benefit I will get from it as well. Remember, there is a 30 Day No Questions Asked Refund Policy, so there is really no risk to you to see what PPC Kahuna is all about.

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To prepare for this, I need to install three things. Prosper202, which is free script for tracking PPC campaigns. BlitzLP, which is a PPC Kahuna script which will allow me to create custom landing pages based on my keywords and adgroups. And finally Adwords Editor which is a free desktop tool from Google to help me upload my campaign to my Adwords account. Installation for each is pretty simple, although I had to setup a new domain to host both Prosper202 and BlitzLP.

Now, I’m ready to use PPC Kahuna to find my profitable keywords. PPC Kahuna makes this easy to do with its filtering capabilities. I have 10 days worth of data, so I set the program to filter out advertisers that were seen less than 7 days for a keyword and ads that were shown less than 85% of the time. That is we want the ads that were show the most frequently and consistently. I can then export these keywords and start creating adgroups out of them.

I am also interested in looking at the ad copy being used by affiliates, because they are the likely the ones that are promoting the same product as me. PPC Kahuna is actually smart enough to figure out and has a filter for this as well. I then make note of and record the ad copy that these advertisers are using to give myself an idea of how to structure my own ads.

Reviewing the best Ad Copy

To test my offer, I’m following the advice to make my first landing page just an iFrame of the offer. Google doesn’t like this for the long term, but it is helpful in the short term to see if my offer converts and to filter out any unprofitable keywords. This is where the PPC Kahuna Blitz LP script comes in. All I need to do is add in my adgroup keywords, and use an iFrame template.

Next, I go into Prosper202 to track my landing page and ads and get my tracking links and landing page code to add into BlitzLP. Finally I enter in my Adwords campaign details into the BlitzPPC tool which will export this data into a format I can put into the Adwords Editor. After setting a few things in the Adwords Editor, all I need to do is hit ‘Post Changes’ button and my campaign uploaded to Adwords.

My campaign is now live! After a day or so, I will start implementing some of the bidding and other strategies mentioned in the last couple days of the training. Check back soon to see my results…

The reason I bring this up, is because the past few days lessons are focused on building my own Mini-Net, which is basically a set of different sites that link back to my pre-sell page. Although I was already aware of the basic technique, Jason really shows how to take this Mini-Net technique to the next level. The first step, is to create accounts and add content to Web 2.0 sites like Squidoo, Hubpages, Weebly, etc. Each site would include a link back to my pre-sales page. Most of these sites have high authority so links from them will help quite a bit. There are a bunch of these types of Web 2.0 sites listed in the resources so I can expand my net as big as I want. I started off by posting the 5 shorter articles I had just written to five of these sites. It took me about an hour to complete the whole process and get all my content published.

Where things get really interesting is how Jason expands his net. The second step is to take advantage of RSS aggregators. From each of my Web 2.0 properties, I can grab their RSS feed from the page and combine all the feeds together with a RSS aggregator. The RSS aggregator will then publish this combined feed as its own public page. There are several of these free services list in the notes to submit to, and this results in an extra layer of links back to my product page, and the Web 2.0 properties themselves. Doing this helps raise the authority of the Web 2.0 sites, and subsequently increases the link juice back to my page.

Finally, the last step is to take advantage of article marketing. By submitting even articles to popular article directories like EzineArticles, you can use the links in your articles to point to both your presell page, and your Web 2.0 sites, further increasing their authority. By repeating this process for all the keywords I singled out in the previous lesson, I should have my site ranking high in the SERPS for all my important keywords.

This is a totally impressive strategy, but I think this is probably where most people are going to fail. I have a feeling, that most internet marketers are lazy, and few will take the time to implement this. I am currently finished with the Web 2.0 part of the strategy, so my goal is to complete submitting my feeds and articles over the next few days. I took a sneak peak at what’s ahead, and I think I will be ready to launch my PPC Campaign soon. Can’t wait!

The second part of day 3 is putting some actual content onto your site. The goal here, is to get a pre-sale page done for my product, 5 longer articles to submit to article directories, and 5 shorter ones to submit to web 2.0 sites. I am not the fastest writer in the world, so I think this is going to take me a few days to complete. I was thinking about whether or not to outsource writing to someone else, but I think I will try and write all the content myself for this project. I’ve had mix results when hiring writers from Elance before, and I figure doing it myself will help me stay disciplined.

The pre-sell page is all about getting people in the mood to buy your product, and for that we need to solve their problem. I like how the second video spends quite a bit of time in this area, and Jason shows exactly how to do this. I basically spent a a couple of hours doing research myself and jotting down notes I can use for my own page.

Now I’m off to write my content. I will probably be back in a few days with my next update.

Keyword Corral is a software program that works with the data exported from the Google Traffic Estimator tool that is part of Google Adwords. As its name implies, running my keyword list through Google Traffic Estimator will show me how much traffic each of my keywords will potentially receive. To use Keyword Corral, all I need to do is import in the Google Traffic Estimator data for my keywords. Keyword Corral has a several filtering options, including the ability to filter by clicks per day, etc. After doing this on my keyword list, my list now contains only keywords that receive traffic.

Keyword Corral

With this new keyword list, I can then import it into PPC Kahuna. The PPC Kahuna software is supposed to be an ad spying tool. It works by scanning each keyword in a project, and finding how many advertisers are bidding for that keyword. I guess it works on the premise that if an advertiser is consistently showing up for a keyword, then they must be making money off of it. Otherwise, why would they spend the money? This logic seems to make sense to me.

The PPC Kahuna tool is a little intimidating when you first open it up, as it has a bunch of small unlabeled icons in the toolbar. That’s what makes these step by step videos that Jason is doing so valuable, as you can see exactly what he’s doing. Plus, I can pause it if I miss something. Anyway, this part takes some time, as it takes quite awhile for PPC Kahuna to find all the advertisers for my large list of keywords. I also setup the scheduler in the software to run once a day, and I am supposed to let it run for at least a week to get accurate data.

The PPC Kahuna Ad Spy Tool

The last part of the lesson is to input our keywords back into Keyword Corral and filter out the low traffic and high competition keywords. With this smaller list, I can then go through and pick out a small subset of relevant keywords to the product I am promoting. It looks like we will be doing some SEO coming up, so these keywords will be used for that.

I am quite impressed with the tools so far. They seem quite powerful and I’m now starting to understand how to use them properly. Looks like I’m all set for Day 3.